The prime hub for Northern California's horse enthusiasts
Connect with our active and engaged audience through a range of dynamic advertising options tailored to boost your brand visibility.
Key Stats
+60,000
Registered
Users
12,000+
Facebook
Followers
42,000
Monthly Website
Page Views
6,200
Monthly Unique
Website Visitors
13,000
Monthly Website
Sessions
3min 25sec
Average User
Engagement
Why advertise
with us?
Our users have significant
spending power and are loyal to local businesses and events.
We offer unique opportunities to reach the largest equestrian community in Northern California.
Explore our advertising options
Website Advertising
Website: Business Directory Listings
Businesses are displayed by priority. Commercial members are first, listings with images are second and text only listings follow.
| Placement | What's Included? | Price |
|---|---|---|
| Commercial Member | •Listings are always displayed at Top of Category, in random order. • Full contact details & social networks. • Video integration on listing. • Google maps integration. • Beautiful, formatted text descriptions. • Cover image. • 4 Gallery image. | $250 / year |
| Basic Member | •Full contact details & social networks. • Google maps integration. • Beautiful, formatted text descriptions. | Free |
Website: Business Directory Category Sponsorship
Want to have your business stand out of the pack? Interested in making sure your business is always seen first in a category? Improve your brand recognition and awareness by sponsoring a directory listing category.
| Placement | What's Included? | Price |
|---|---|---|
| Sponsorship | Full screen pop up that displays the first time a visitor clicks on the category. Pop up is refreshed to display to the same user every 7 days. | Various according to category |
Website: Run Of Site Full Screen Pop Up
Want to REALLY get your business noticed? This is, without question, our most engaging banner opportunity. This full screen pop up is displayed to every visitor to the site after 5 seconds on the page.
| Placement | What's Included? | Price |
|---|---|---|
| Sponsorship | Full screen pop up that displays 5 seconds after a visitor enters the BAEN website. Pop up is refreshed to display to the same user every 7 days. | $250 / month |
Website: Homepage
Our homepage is often the starting point for many of our visitors – this is where they begin their search for the horse of their dreams, the event they’ve been looking for, or the business they need.
| Placement | What's Included? | Price |
|---|---|---|
| Below The Fold | Banner placed just below the fold after the main search section at the top of the page. | $500 / month |
| Horses | Banner placed above the Horses section. | $400 / month |
| Real Estate | Banner placed above the Real Estate section. | $300 / month |
| Classified Ads | Banner placed above the Classified Ads section. | $200 / month |
| Business Directory | Banner placed above the Business Directory section. | $100 / month |
| Events | Banner placed above the events section. | $75 / month |
| Blog | Banner placed above the blog section. | $50 / month |
Website: Section Sponsorship
The BAEN website is divided into sections that our community uses to find what they need, contact us and engage with one another.
| Placement | What's Included? | Price |
|---|---|---|
| Explore | Banner placed at the top of the page that shows all listing preview cards, for all categories. | $500 / month |
| Contact Us | Banner placed above the Contact Us submission form. | $300 / month |
| Newsletter | Banner placed above the Newsletter submission form. | $150 / month |
| Members | Banner placed at the top of the Members page. | $100 / month |
| Ad A Listing | Banner placed at the top of the Add A Listing Page. | $400 / month |
| Sign in/ Registration page | Banner placed along side the sign in / registration form. | $500 / month |
Website: Blog Category Sponsorship
Does your business excel in a particular area? Does your business have a clear, unique focus? Raise awareness and brand recognition by sponsoring one of our blog categories.
| Placement | What's Included? | Price |
|---|---|---|
| Sponsorship | Full screen pop up that displays 5 seconds after a visitor enters the BAEN website. Pop up is refreshed to display to the same user every 7 days. | $250 / month |
Website: Blog Sidebar
Ensure your brand is seen by all of our readers with an advertising square on the sidebar of our blog. For mobile, this placement moves to the top of the blog content.
| Placement | What's Included? | Price |
|---|---|---|
| Side Bar | Ad square visible on top of sidebar for all blog posts in all categories. | Various according to category |
Website: Footer
We all know that our feet are incredibly important. So is the footer on a website! This placement is unique in that it appears on every page and every section of the site, at all times.
| Placement | What's Included? | Price |
|---|---|---|
| Footer | Ad visible on top of footer across the entire site. | $500 / month |
Website: Sponsored Content
Do you have expert advice? Are you launching a product or
service that our readers might be interested in? This is an incredible, long-tail opportunity to have your brand and
expertise featured on our site.
| Placement | What's Included? | Price |
|---|---|---|
| Blog Article (You author the content) | • 1 × Article of up to 450 words supplied by client. • Up to 5 × images and up to 3 x links. • Featured on home page in date order. • Featured in 1 × eNewsletters. • Promoted in 2 × social network posts. | $1,000 / article |
| Writes the content | •1 × Article of up to 450 words written by our editorial team. • Up to 5 × images and up to 3 x links. • Featured on home page in date order. • Featured in 1 × eNewsletters. • Promoted in 2 × social network posts. | $1,500 / article |
Newsletter, Email & Social Media
Newsletter: In line
Reach thousands of engaged readers every week with an advertisement in our newsletter. Take advantage of our above average open and click through rates.
| Placement | What's Included? | Price |
|---|---|---|
| Header | Ad square placed in the header (before all text) of the newsletter. | $10,000 / annually $1,000 / monthly |
| Middle | Ad square placed after the text of the newsletter. | $4,000 / annually $500 / monthly |
| Footer | Ad square placed at the end of the newsletter. | $2,500 / annually $250 / monthly |
Email Blast
Connect directly with our subscribers via customized email blasts, focusing on your expertise and offerings without direct sales messages.
| Placement | What's Included? | Price |
|---|---|---|
| Our readers' inboxes | •Your unique text and messaging. • Your links. | $1,000 / email |
Social Media Package
Boost visibility with our social media package, targeting our followers on Facebook, Instagram, Twitter, and TikTok for updates on events, promotions, and giveaways.
| Placement | What's Included? | Price |
|---|---|---|
| • Your custom image. • Up to 50 words of text. • Links to your landing page(s). | $100 per post. You may add as much additional boosting as you’d like | |
| Instagram, Twitter and Tiktok | Same as above. | Included FREE with purchase of Social Media Package |
The BAEN Business Guide
The BAEN Business Guide is a comprehensive, 100+ page annual resource featuring top-rated businesses, products, and services for horse lovers and equestrians in Northern California.
Downloaded over 50,000 times annually, the guide provides crucial details and editorial content on horse-related events and activities.
Set for release at the end of 2023, the digital guide will be available for free to BAEN website visitors for maximum distribution.
Events
BAEN Virtual Business
Join us at the BAEN Virtual Business Summit, a thrilling annual event where horse enthusiasts unite.
Dive into a world of captivating activities, events, and educational offerings, all while discovering top-notch product and service providers.
Digital Marketing Services
Website Development
Basic Website
$1,500
• A clean and modern website design that is easy to navigate.
• Up to 5 pages of content creation, including home, about, services, and contact pages.
• Responsive design to ensure that your website looks great on all devices.
• Integration of your social media profiles to drive traffic to your website.
• Basic search engine optimization (SEO) to help your website rank in search engines.
Advanced Website
$2,500
• All of the deliverables of the Basic package, plus…
• Up to 10 pages of content creation to provide more in-depth information about your products or services.
• Integration of a blog to showcase your thought leadership and increase website traffic.
• Advanced SEO to help your website rank higher in search engines.
• Integration of Google Analytics to track website traffic and visitor behavior.
• Custom forms to capture leads or customer information.
Custom Website
Contact Us
• All of the deliverables of the Advanced package, plus…
• Completely custom design to meet your unique needs and branding.
• E-commerce functionality to sell products or services directly from your website.
• Integration of advanced features such as a customer portal, event calendar, or chatbot.
• Advanced security systems to protect your website from threats.
• Regular maintenance and updates to ensure that your website runs smoothly and stays secure.
• Your custom needs…
Digital Marketing Services
Targeted Traffic
We’re experts in targeted ad buying and digital marketing strategies. Our state-of-the-art tech and industry know-how will make sure you get the highest return for your investment.
We can introduce your brand to an enthusiastic, devoted audience. Let’s work together to tap into the power of targeted ad buying, grow your brand, and boost your sales.
Receive highly qualified leads for your business via:
Targeted Ad Buying
• Precise audience targeting based on equestrian interests, demographics, and online behavior.
• Access to premium ad inventory across top equestrian websites and social platforms.
• Optimized ad placements to drive engagement and conversions.
Custom Ad Creatives
• Eye-catching ad designs tailored to your brand and target audience.
• A/B testing to identify the most effective ad creatives for your campaign.
High-Converting Landing Pages
• Professionally designed landing pages focused on generating leads and conversions.
• Integration of your branding and messaging to ensure a cohesive user experience.
Comprehensive Analytics and Reporting
• Real-time campaign performance tracking through our advanced analytics dashboard.
• Detailed reports on key performance indicators, including impressions, clicks, and conversions.
Conversion Rate Optimization
• Continuous monitoring and optimization of your campaign to maximize ROI.
• Implementation of proven strategies to improve conversion rates.
Retargeting Campaigns
• Continuous monitoring and optimization of your campaign to maximize ROI.
• Implementation of proven strategies to improve conversion rates.
Social Media Advertising
• Targeted ad campaigns across popular social platforms such as Facebook, Instagram, and Twitter.
• Engaging content that resonates with the equestrian community and drives brand awareness.
Search Engine Marketing (SEM)
• Eye-catching ad designs tailored to your brand and target audience.
• A/B testing to identify the most effective ad creatives for your campaign.